is one of the latest and most increasingly popular tools which can be used to show a vivid 3D image just with a paper code. This tactic can create a more interactive experience for your customers and clients, allowing them to engage more with your product. This technology cannot only be used for advertising and event promotion, but can also be used as an educational tool in museums or simply for entertainment value.
It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real-time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulated. Artificial information about the environment and its objects can be overlaid on the real world.
AR enables publishers, advertisers and brands to create Interactive Print without hiring expensive developers or installing cumbersome software. We offer new and profitable opportunities to: